Bob O'Dell

Sr. Director Product Management

In my current role as Senior Director of Product Management at Instructure, I spearhead the Data & Insights team, driving the development of a unified data platform and customer-facing analytics solutions, including launching the company's inaugural Data AI product feature. I'm directly responsible for assembling and leading a dynamic team of Product Managers, defining the product roadmap, managing the financial P&L and KPIs, and orchestrating field and support enablement across the company. Under my leadership, we are achieving seamless integration across Instructure's platforms, significantly enhancing the customer experience and eliminating siloed data use cases. My efforts have been instrumental in ensuring compliance with global regulatory data requirements, laying a strong foundation for Instructure's data governance. I'm passionate about leveraging data and insights to deliver products that not only meet but exceed customer expectations, driving significant business outcomes.

Director of Product Management

During my tenure at MuleSoft, A Salesforce Company, as Director of Product Management, I played a pivotal role in launching the Universal API Management solution, marking the delivery of a key company initiative and new customer engagement model. This initiative not only exceeded new logo sales in its first year but also surpassed revenue targets and significantly reduced lost opportunities in API Management. I helped pioneer the introduction of a consumption-based pricing model, setting a new standard for product offerings within the company.

My responsibilities encompassed leading a comprehensive team of Product Managers, in addition to overseeing contributions from UX, Documentation, Marketing, and Engineering teams, to bring the Universal API Management initiative to fruition. This included API Runtime (Gateway and Service Mesh), API Analytics, and Event-Driven API Management. My strategic approach to staffing product teams and developing high-performing product managers has been instrumental in executing projects within an agile framework, significantly enhancing field enablement through the construction and training of specialist client lead teams.

Sr. Manager, Product Management

At Amazon Web Services, I led pivotal product management initiatives as Sr. Manager and Principal Product Manager, where I championed the creation and launch of AWS App Runner and Amazon CodeGuru, contributing to AWS's leadership in cloud services. My tenure was marked by my ability to ideate, develop, and successfully bring to market solutions that seamlessly integrated machine learning to enhance developer experiences and operational efficiency. I was instrumental in pioneering AWS CloudTrail's expansion, significantly increasing service revenue through strategic feature enhancements and extensions. My role demanded a deep collaboration across agile engineering teams, direct customer engagement to refine product offerings, and leadership in roadmap prioritization, ensuring our products not only met but anticipated customer needs. My efforts underscored AWS's commitment to innovation, driving customer adoption, and sustained growth.

Sr. Product Manager

At Alert Logic, I played a critical role as a Senior Product Manager, leading cross-functional teams to develop and launch a unified console that significantly enhanced the customer experience by integrating incidents, remediation, vulnerability scanning, and configuration management into a single interface. This project, completed within 12 months from inception to launch, stands as a testament to my dedication to simplifying and enhancing user interactions. My leadership extended to setting the strategic vision for the product, ensuring alignment across engineering, sales, customer service, and support teams, and spearheading the initiative to a successful market introduction. This initiative not only significantly improved operational efficiency and customer satisfaction but also solidified Alert Logic's position as an innovator in the security space. I was responsible for the product roadmap, feature prioritization, and spearheading UX research and design, culminating in a product that continues to serve as a central element of Alert Logic's offering.

Founder

As the Founder of SecurityCoverage, I led the company from a startup phase to a dynamic player in the B2C SaaS, B2B, and mobile technology sectors serving telecommunication companies across the United States. Under my leadership, we launched 8 new products, achieving profitability within three years and fostering exponential customer base growth. I spearheaded strategies that secured several multi-million-dollar rounds of funding, driving continuous quarter-over-quarter revenue growth over a 7-year period. My role was pivotal in building and guiding cross-functional teams, establishing product development methodologies, and creating impactful go-to-market strategies. My journey with SecurityCoverage exemplifies my entrepreneurial approach to product, commitment to innovation, strategic growth, and the relentless pursuit of excellence in the tech industry.